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About

In 2013, The Right Method was born out of a fervent desire to revolutionize storytelling. Dhomonique Murphy, a seasoned journalist with a passion for authenticity, founded the agency on the belief that narratives should bring people together, not tear them apart. As a black woman in news, she witnessed firsthand how diverse stories were often sensationalized for ratings, perpetuating harmful stereotypes and division. Determined to change the narrative, Dhomonique set out to create a new methodology—one that prioritized genuine connection and inclusivity.

At The Right Method, we understand that diversity and inclusion go beyond checkboxes—they're integral to the fabric of every organization. That's why we're committed to helping businesses embrace their internal DEI and Supplier Diversity as valuable assets. Our approach is simple yet revolutionary: we help organizations understand that diversity isn't just about representation; it's about fostering genuine connections and celebrating the unique stories that make each organization great.

As "change agents, literally changing the world," our team is on a mission to challenge the status quo and redefine the way organizations approach storytelling. We believe that customers are tired of the same old narratives and crave authentic connections with brands that see and value them. That's where we come in. Through our suite of interconnected services—Transformative Storytelling, Branding, Video Production, Public Relations, Graphic Design, Photography & Editing—we craft experiences that resonate with audiences on a deep and meaningful level.

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Capabilities Statement

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Differentiators

Experience & Industry
Recognition

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QuantumShield
by The Right Method™

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InclusiSync Human
Systems Process™

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ImpactMax
ESG Framework™

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Certified Diverse
Business

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Core Values

1

Change Agents

We are Change Agents, Literally, Changing the World. We empower proactive leaders who drive positive transformations and innovations within organizations, communities, and systems.

2

Committed

We champion a customer-first approach, dedicating ourselves to excellence. Our team, deeply loyal to our organization, remains dedicated and hungry for achievement, continuously striving for perfection in all that we do.

3

Character

We value integrity, embodying honesty, and ethical behavior in every interaction. We prioritize transparency, accountability, and a commitment to doing what is right, even when faced with challenges. Our unwavering dedication to maintaining good character fosters trust, respect, and credibility in all relationships, both internally and externally. Additionally, we embrace a culture of humbly confident leadership, where we exude assurance without arrogance, inspiring others through our actions and accomplishments.

4

Common Sense

We embrace "common sense" as a fundamental value in our organization, guiding us to make practical, logical decisions and find effective solutions. With meticulous attention to detail, we ensure that every aspect of our work is handled with precision and care, allowing us to deliver innovative results grounded in straightforward, practical thinking.

5

Creativity

We inspire creativity, cultivating an environment where originality flourishes, driving progress and infusing fresh perspectives into every aspect of our work.